Why we chose olive oil for our professional hair care line

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Why we chose olive oil for our professional hair care line

There is nothing better than using some of nature’s gifts to nourish and care for our hair. Sure, we’ve all heard of the wonders of coconut and argan oil.  These oils have become essential ingredients to most professional hair care lines. However, olive oil seems to be a secret, a hidden gem that has been used for thousands of years.
Olive oil is made up of components that soften and strengthen your hair, allowing it to be used for protection against heat, UV rays and more.  It moisturizes your ends, helping to prevent breakage and frizz. It is also beneficial to use olive oil in hair care lines to help moisture the scalp. As you may know or have heard before, many people tend to suffer from dandruff, especially after a keratin treatment.  Dandruff is caused when the scalp becomes dry and flaky, but with the proper hair care products this can be treated or prevented.
Aside from its incredible moisture, it is also a good source of antioxidants to the hair, which removes damaging free radicals from the external part of your hair follicle and scalp. The benefit of protecting the follicle is to prevent premature aging that causes hair loss. The cool thing about olive oil is its ability to penetrate the hair shaft better than other types of oils. By adding olive oil to hair treatments, it coats the outer layer of your hair, which makes it look smooth, shiny, healthy and improves elasticity. Making olive oil a no brainer’s choice for our professional hair care line.

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